Founded by Sam Jeveons, award-winning bartender, operator and trainer recognised as Asia's longest serving bar and brand specialist having worked throughout the region for the past 10 years


Asian regional consultant and renowned industry figure, Sam is widely recognized and sought after as being Asia’s longest standing in-market bar and brand specialist.

A fifteen-year career has seen Sam as an internationally acclaimed bartender through to roles of General manager and Beverage Director at some of London and Hong Kong’s most recognized hotels, members clubs and cocktail bars.

In his current role as Founder of Old Street Group, Bar & Brand Specialists, Sam has created his own international spirit to be launched in 2016 and continues to collaborate with global brands to bring education and advocacy to the Asian bar community. 

Throughout his career Sam has headed bars and events serving celebrities such as George Clooney, Wyclef Jean, Katie Perry, Owen Wilson, Pamela Anderson, Scarlett Johansen, Ne- Yo, Lawrence Ho, Kelly Rowland, Kevin Spacey, Jade Jagger and many more.

In his 10 years in Asia Sam has worked in 9 Asian countries training thousands of bartenders, writing menus and brand creations for hundreds of bars and serving happy people from every walk of life.



The English A-list of talent, charisma, vision and friendships that have shaped Old Street Group over the years.

Mentors. Partners. Collaborators.

Angus Winchester
 Mentor. The brainy one.

Pete Kendall
Business Partner. The talented one.

James Barker-Morgan
Collaborator. The experimental one.

Open Positions

Senior Consultant

Looking for Asian based Senior Consultant. An open, friendly hospitality chameleon with a passion for helping others. Presentable and independent with the ability to attract new clients spanning international operators and global brands



  • Previous consulting experience
  • Previous national or international brand advocacy work
  • Bar manager or key operating experience in bars, hotels or restaurants
  • Knowledgeable in spirits, cocktails and service with presenting experience


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