Founded by Sam Jeveons, award-winning bartender, operator and trainer recognised as Asia's longest serving bar and brand specialist having worked throughout the region for the past 10 years


Asian regional consultant and renowned industry figure, Sam is widely recognized and sought after as being Asia’s longest standing in-market bar and brand specialist.

A fifteen-year career has seen Sam as an internationally acclaimed bartender through to roles of General manager and Beverage Director at some of London and Hong Kong’s most recognized hotels, members clubs and cocktail bars.

In his current role as Founder of Old Street Group, Bar & Brand Specialists, Sam has created his own international spirit to be launched in 2016 and continues to collaborate with global brands to bring education and advocacy to the Asian bar community. 

Throughout his career Sam has headed bars and events serving celebrities such as George Clooney, Wyclef Jean, Katie Perry, Owen Wilson, Pamela Anderson, Scarlett Johansen, Ne- Yo, Lawrence Ho, Kelly Rowland, Kevin Spacey, Jade Jagger and many more.

In his 10 years in Asia Sam has worked in 9 Asian countries training thousands of bartenders, writing menus and brand creations for hundreds of bars and serving happy people from every walk of life.